We-ThinkThe Power of Mass CreativityCharles LeadbeaterISBN 1861978375ISBN 13 9781861978370February 2009Price £8.99Paperback, 2nd edition, 336 pp.Buy this book at amazon.co.ukView quote sheetSubject: Current Affairs |
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The man The Spectator calls ‘the new wizard of the web’ explores the ways in which mass collaboration is dramatically reshaping our approach to work, play and communication. Society is no longer based on mass consumption but on mass participation. New forms of collaboration – such as Wikipedia and YouTube – are paving the way for an age in which people want to be players, rather than mere spectators, in the production process. In the 1980s, Charles Leadbeater’s prescient book, In Search of Work, anticipated the growth of flexible employment. Now We-think explains how the rise of mass collaboration will affect us and the world in which we live. ‘...‘this is a highly accessible and stimulating introduction to a set of trends that are still very much in their early stages. We should all be thinking a lot harder about where they will lead. ’ ‘Likely to be the most controversial book about the Internet to be published in Britain this year…. A highly readable British synthesis of James Surowiecki's Wisdom of the Crowds and Chris Anderson's Long Tail, Leadbeater's We-Think is definitely an important book, even for skeptics like me who are suspicious of the seductive techno-utopian promises of the Web 2.0 revolution.’ |
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